ABOUT ME
Hi there. I’m Kate. I live in the beautiful yarra valley on a 10 acre farmlet with my hubby and 2 kidlets. When we bought the place 1 years ago we discovered 2 paddocks full of peonies! So I’m now a part time digital marketer, freelance web designer, mother & a peony grower. We’ve renovated most of the house now but there are still more projects to do. Sounds busy, but out here on the farm it doesn’t feel like it.
K. Shaw

Trust me I’m digital
I have been working in corporate marketing roles for over 20 years with some big brands and big budgets and have vast experience in formulating marketing and digital strategies. As a marketer first, then a web designer, I work with you to understand your business and put together a solid marketing strategy before jumping into the UX, web design, email marketing and SEO . I live and breathe digital marketing and I’m passionate about helping smaller businesses and can give you a great looking website that actually delivers on your business objectives.
Web Design
I can create a stunning responsive website for your business
SEO
I can provide an SEO audit with some quick and easy recommendations you can make to help you rank better with Google
Email Marketing
I can design a user journey for your customers with automated emails to assist engagement and sales
Digital Strategy
I can help you craft a digital strategy to ensure you get the most out of your business
A GOOD WEBSITE HAS SOLID DESIGN, A GREAT WEBSITE IS UNIQUE AND MEETS THE NEEDS OF THE CUSTOMER AND THE BUSINESS IT REPRESENTS
Testimonials
“Kate is fantastic to deal with – she is efficient, conscientious and has great attention to detail.”
Alex
“A friend suggested I contact Kate for help with setting up my website. Not only did Kate help create a visually beautiful website but also trained me so I now have the skills and confidence I need to help make my business a success online! “
Sabina
“I have know Kate for 18 years in a professional capacity. When she started running her own business I knew she was the right person to help us build our digital marketing program. Kate became involved with our 2 brands in 2019 (Willach and Pharmacium) and started with the basics in helping us to re-establish the brands at a values level. She also undertook an audit of what we were doing and then helped us to create and implement a digital strategy across search, social and website. There are so many aspects to working with Kate that add value to our business – most importantly she works hard, cares about us as though she was employed here and nothing is ever too much trouble.”
Meg
“Kate was amazing … creative … efficient … patient … affordable
Nat
From my blog
Peony Season 2021
This years peony season was wild. The weather in Melbourne was much colder and wetter than average, plus a couple of massive storms. Luckily the peonies didn't seem to mind too much. I was away at...
4 Email Marketing Automations you should set-up now
What is email marketing automation? Well put simply it's automating your repetitive emails actions using software to assist in increasing leads & sales. Once set-up it allows you to focus on...
Our front porch makeover with recycled bricks
They say first impressions count.... Well, when we first purchased the farm back in 2011, my first thought as I walked onto the front porch was - argghh we need to update this. Unfortunately after...
Say Hello
I’d love to talk to you about your project