Hello, my name is

Kate Shaw

Digital Marketer, mother, renovator & peony grower

About Me

Hi there. I’m Kate. I live in the beautiful yarra valley on a 10 acre farmlet with my hubby and 2 kidlets. When we bought the place 5 years ago we discovered 2 paddocks full of peonies!  So I’m now a part time digital marketer, freelance web designer, mother & a peony grower.  Also did I mention we are in the midst of renovating our run down farm house.  Sounds busy, but out here on the farm it doesn’t feel like it.

– K. Shaw

Digital Marketer
Peony Grower
Mother

Trust Me, I'm Digital

I have been working in corporate marketing roles for over 15 years with some big brands and big budgets and have vast experience in formulating marketing and digital strategies. As a marketer first, then a web designer, I work with you to understand your business and put together a solid marketing strategy before jumping into the UX, web design, email marketing and SEO . I live and breathe digital marketing and I'm passionate about helping smaller businesses and can give you a great looking website that actually delivers on your business objectives.

Web Design
I can create a stunning responsive website for your business
SEO
I can provide an SEO audit with some quick and easy recommendations you can make to help you rank better with Google
Email Marketing
I can design a user journey for your customers with automated emails to assist engagement and sales
Digital Strategy
I can help you craft a digital strategy to ensure you get the most out of your business

A good website has solid design, a great website is unique and meets the needs of the customer and the business it represents

Joseph Lancaster

My recent websites

I have worked on some great sites over the last few months

Love Aly's
Aly contacted me to help create a new high performance, vegan & cruelty free skincare website. She had the design created so I created a fully responsive, SEO optimised, e-commerce website. It also includes an event calendar for her workshops.
Yarn Yarns
Yarn Yarns is an online & offline shop run by the lovely Katherine in Northcote Vic. The shop sells and rents out amazing vintage clothes. The idea of renting is fantastic for sustainability and to reduce our consumption of “stuff”. I will certainly be renting some items for special events! The website also have purchase...
Amarant Property Advocates
Michelle was an old colleague from my pharmacy retail marketing days and contacted me to help transfer an old site with the same theme and content onto a new URL – Amarantpa.com and refresh the look/feel. There were a huge number of pages on the site but it all went very smoothly. Michelle is an...
Marcellina in Cucina
Marcella was recommended to me by Megan (thank you!) and as a fellow food blogger wanted a refresh to her Italian cooking blog – Marcellina in Cucina completed. She already had divi loaded so I updated and refreshed her website so it now has a much more visual appeal and is easier for users to...
Julie Cannon Fine Art Photography
Julie is an old colleague of mine from my corporate days. Her website was the first one I built in WordPress back in 2010 and was due for a refresh to showcase her floral art photography. The new design complements Julie’s gorgeous floral prints. At the moment the shopping section links through to her Etsy...
The Greenery Sydney
Chloe is a very talented lady, setting up the Greenery Sydney an indoor plant nursery and styling business in Sydney. She asked me to assist her in setting up a website with e-commerce capabilities, instagram & mailchimp integration. I’m pretty happy with the result and I think she is too.
The Melbourne Birder
Steve’s partner Polly found me through a facebook group and needed assistance with a refresh of Steve’s birding website – the Melbourne Birder . Steve had some amazing photos which made my job easy. I created a fully responsive, updated, modern site with an emphasis on Steve and friends amazing images of the bird life...
Sugar Valley Concreting
Nat Butterworth found me through her business coach, Melanie Miller. She needed a great looking, search engine optimised website for her family business – Sugar Valley Concreting. With great images, the site looks fantastic and should be ranking in google in the weeks to come.
Lingo Mama
Penny from Tall Trees Camping also has a love of travel and languages and wanted some help to create a simple blog where she could tell all of her adventures overseas.  I designed her a responsive SEO optimised WordPress website.  
Up Lift Industries
Ashley and Richard from Up Lift Industries wanted a great looking, easy to maintain, search optimised website. Within days of launching it is already ranking for the company name which is a great result.
Summerscapes Landscape Design
Jess and Clark from Summerscapes were my first Mount Evelyn client. It’s always lovely to work with a local business. Clark has produced some amazing gardens so it made my job easy with all the beautiful images on offer. I completed a full wordpress responsive website.
Surf Coast Roof Plumbing
Michelle and Danny from Northcote Roofing and Plumbing called me about creating a website for their new business down in Geelong. Michelle gave a fantastic brief and provided some great content and blog posts to get me started on Surf Coast Roof Plumbing. She’s even a great photographer so had no problems in getting me...
Style luxe for less
Sabina from Style luxe for less had a wordpress site and a template but needed some assistance getting everything set-up. I configured the template added in a couple of plugins I always like to use like Yoast SEO and added in all her content. The results are fantastic. Style luxe for less is a great...
Nourish Day Spa
I re-designed Nourish Day Spa's website
Davidshaw.com.au
I created a portfolio website by well known furniture designer David Shaw.
Agronico website
Mobile responsive website
View All Portfolio

Testimonials

Our company just launched our new website and we couldn't be any happier with the way the site turned out.  Our experience with The Peony Patch has been terrific and right from the first meeting Kate made us feel very confident and comfortable that she understood and could produce what we envisioned.  We were immediately impressed with how easy Kate was to communicate with and I’ve never had to ask twice for changes to the site.  The overall approach was hard-working but always positive, down to earth and nothing was ever a problem.  The finished product is far superior than I imagined!  Even post-launch, Kate has continued to be helpful and interactive, making it easy to solve any issues quickly and resolutely.

Owner of Surf Coast Roof Plumbing

Michelle Gardiner

Kate was absolutely fabulous to work with on my website. I explained to Kate what I was after and a few days later Kate showed me her first concept. She nailed what I was after straight away. It only took us a little while longer to fine tune things and we were able to go live. I would definitely recommend Kate to anyone wanting a website designed for their business.
Owner of Julie Cannon Fine Art Photography

Julie Cannon

Kate has been amazing for my site. She has completed every task super fast, and has come up with a great feel for my website. Totally recommend her for everything!
Owner of Mad Creations Hub

Megan Ellam

I had wanted to update my blog for some time but didn't know who to go to. Kate was recommended to me by a fellow blogger. I didn't really know what I wanted but Kate started and we were able to try a